Logo for 2010 Bologna Ministerial Anniversary Conference in Budapest and Vienna

The graphic elements of the logo – puzzle pieces of various forms built on and fitting into one another – symbolize the characteristics and values of the European Higher Education Area (EHEA) that the Bologna Process has been realizing, such as mobility, ECTS, the Diploma Supplement, recognition of qualifications, qualifications frameworks, as well as diversity and the cooperation among stakeholders. The puzzle pattern also points to the fact that creativity/innovation, thus playfulness, are important features of all learning processes. The three pillars stand for the three study cycles of the Bologna Process, the two additional pieces above them represent the possibility of future construction of the EHEA and personal development through lifelong learning. Helvetica font is used as it is easy to read, elegant, and in harmony with the graphic elements of the logo. The whole of the graphic design intends to create a visual balance that is pleasant to see.

The logo of the conference was designed by Zsuzsanna Palman, a fourth-year student at the Hungarian University of Fine Arts, and selected from the works of Austrian and Hungarian students prepared for a competition by the Austrian-Hungarian joint Organization Committee.